Data Privacy vs. Personalized Experience - The Great Debate
Please take note of our NEW Meeting Location - Notos in Cascade, MI
How do you find the right balance between satisfying the requirements of current laws like GDPR, the "sharing" attitudes of different generations as seen on different social platforms, and an organizations desire to collect personal data to increase the experience to differentiate against the competition. This session is set up as a debate that will highlight what you have to consider in terms appropriate data privacy as well as leveraging the information to provide the desired personalized experience for your customers, partners, and employees. You will be involved in making sure you get your key questions answered.
8:00 - 8:30 | Registration & Networking
8:30 - 8:45 | Welcome & Introductions
8:45 - 8:55 | Sponsor Profile
8:55 - 9:00 | Member Profile
9:00- 9:20 | Point of View Statement
Kelley Smallegan-Mass, Digital Marketing Manager, Gordon Food Service
Barb Hiemstra, Privacy Engineer, Steelcase
9:20 - 10:10 | The Debate | Moderated
10:10- 10:25| Break
10:25 - 10:50 | Audience Prepares Questions / Table Session
10:50 - 11:30 | Q&A with presenters
11:30 - 12:00 | Discussion & Lunch
Map & Parking - Please take notice of our NEW Meeting Location!
Notos is located 1 1/4 mile east of I-96 on 28th Street (Exit 43B), on the south side of the street - 6600 28th Street SE, Grand Rapids, MI 49546. Parking is free.
Map to Notos Old World Italian Dining